There's an Inherent creepiness to marketing chat to kids.What you probably think it is: we don't need another product to help our kids get on chat.New mediums create paradigms that require getting used to and understanding.Implications for retail: if some of our greatest thinkers say social is the next frontier for retailers, and social is a toxic place, then we need to know how to behave ourselves as retailers and consumers in the social medium.Retail Prophet Doug Stevens first podcast says the future of commerce is social. Early adopters had to come up with a set of guidelines to root out rampant toxicity.Riley Florence tweeted parallels between Twitter and HAM radio's early toxicity of the medium.Fast forward and Facebook and Twitter over the last 5 years have become the authoritative choice for disseminating news.Journalistic practices evolved out the necessity for us to bring ethics to the printed medium.When something is in print, it carries weight and authority.Evolution of the written word: the Gutenberg Press gave authority to printed material due to the medium in which it was distributed.What can HAM radio teach us about decency in the social Age?.The FutureCommerce's copywriter's job is in jeopary: thanks NPS commenter.In the meantime, folks, go listen to Kiri Masters' Ecommerce BrainTrust. Come on the show to talk about building a brand!.We're sorry we forgot to mention your great podcast on episode 52.Also - what exactly is Deep Learning? Show Notes Vibe notice: if the vibe is different, it's because this is the first in-person episode with Phillip and Brian and they're having way too much fun with no imbibing of ethyl alcohol before recording.įor more information about the evolution of media and journalism check out Understanding Media by Marshall McLuhan, a fascinating read covering the evolution of media in the Western World. Phillip gets down and dirty with AI and warns retailers of marketing confusion. From the Gutenberg Press to Twitter - how tech innovation gives legitimacy to our words.

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